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According to the results of several surveys made by independent market-research
firms among brand managers at hundreds of corporations worldwide, in the
last 5 years Public Relations have surpassed in importance advertising
and promotions, when it comes to identifying the role of each activity
in building credibility of a brand.
At Canal Plus PR, we are working to
help our clients to create, enhance or maintain:
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Positioning and image of their brands, products
and services |
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Corporate image and the company’s reputation |
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Relationships with their business partners and
allies |
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Relationships with the government sectors and the
community |
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Employee communications |
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Media relations |
At Canal Plus PR, we are working on
a basis of strategies clearly oriented towards concrete results. We plan
all the actions -together with the client- and rigorously measure the
results obtained after the execution of each project, assuring the
maximum ROI.
We are constantly monitoring the needs and trends of today’s dynamic
business environment, in order to adjust the actions and make them
flexible.
Our multidisciplinary team of professionals and technical staff is
covering all the services we offer.
Strategic alliances with companies similar to ours in different
countries of Latin America and the Caribbean allow us to successfully
develop regional projects. |